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Shifting to DVRs: 88% of US adults are aware of DVRs, up from 74% in 2004\

Shifting to DVRs

Published: August 29, 2005
(After September 06, 2005, this article will only be available to
eStat Database subscribers.)

Americans may not own a lot of digital video recorders yet, but more and more of them know about DVRs.

A Leichtman Research Group survey found that 88% of US adults are aware of DVRs, up from 74% in 2004.

A Find/SVP study puts DVR penetration at about 15%. The Find/SVP survey found that time-shifted viewing was the most commonly cited benefit of DVR use, followed by the ability to skip commercials.

"Like many disruptive technologies, the impact of DVRs was overestimated in the short term and perhaps underestimated in the longer term," said Ben Macklin, senior analyst at eMarketer and author of the recently published report, US Digital TV: Think Outside the Box. "DVR adoption has been relatively slow, considering the technology has been around since the late 1990s, but all indications suggest DVR technology will be a mainstream product/service by 2010."

To learn more about this sector, read the eMarketer report, US Digital TV: Think Outside the Box.



IBM and the future of the Home

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Jean-François Barsoum                                                                                   

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